Be Connect and Brussels Airport run together for the Brussels Airport Marathon
After a competitive pitch, Brussels Airport has awarded the campaign budget for the Brussels Airport Marathon to independent agency Be Connect. Already planned for this first collaboration between the two partners: an inspiring image campaign highlighting the social virtues of running, adapted into video on the social networks but also in the press and POS.
We are different but #WeRunTogether. Behind this slogan are the benefits of running which, like an airport, helps to eliminate borders. When we share a common goal, running 42,195 kilometres for example, little differences don’t matter any more. It’s the message behind the new campaign for the Brussels Airport Marathon dreamed up by the team at Be Connect.
Central to the concept: a key-visual highlighting the campaign’s message of unity and a content video introducing Mélissa and Vincent, a couple who met while running. She is vegan, he’s a carnivore. They’re different, but they run together.
Some of the 64 ambassadors of Brussels Airport, who all work on the airport site, will also have their moment in the limelight in a pre-roll format that will remind people, for example, that one is an early riser and the other is a night owl.
These everyday little differences will also feature in a radio spot on Spotify and will appear in the press and in the airport.
Finally, influencers will also be part of the equation. Noémie Happart-Carrasco, Sieg De Doncker and Claudia Lomma are already training to run the (half-) marathon despite their differences. They will of course invite their followers to do the same in preparation for the race which will take place on 6 October 2019.
The campaign launched in May 2019 and will continue during the Brussels Airport Marathon with the on-event communication and an after-event film.
Campaign: #WeRunTogether – Brussels Airport
Client: Brussels Airport Company
Client contact: Véronique Vergeynst, Diane Vanderschrick, Geraldine Jacobs
Agency: Be Connect
CD: Laurent Righetti, Roberto Salvador
Creation: Maike Borms
Strategy: Sabrina Bulteau
Account team: Catherine van Gasteren, Jonathan Suchet
Production manager : Jonas Vincent
Producer : Charline Luthers
Designers : Monica Sanchez Gallado, Bert Landeloos, Kevin Gheux
Copywriter: Marius Picard, Justine Van Rysselberghe, Bart Van Goethem
Director: Laurent Dryon
DOP: Julien Charpentier
Media: Social Media, web, POS
Start date: 21.05.2019