D’Ieteren chooses Be Connect to manage social networks for all its brands
After a long pitching process launched by D’Ieteren Auto, Be Connect was officially announced as Social Media partner for the automobile distributor. The independent agency will gradually take the lead of social accounts for the brands Audi, Volkswagen, Volkswagen Commercial Vehicles, SEAT, ŠKODA, Porsche and My Way, and will work hand in hand with their respective media and creative agencies.
Be Connect moves up a gear. After a racing start to the year, the independent Brussels-based agency has just been named as Social Media partner of D’Ieteren Auto. Management of social media accounts for the brands Audi, Volkswagen, Volkswagen Commercial Vehicles, SEAT, ŠKODA, Porsche and My Way will be gradually handed over to Be Connect between now and the summer period.
“We decided to entrust Be Connect with the content/SoMe part of the D’Ieteren brands following a tender process that allowed the agency to set itself apart in both strategic and creative terms.
“Our ambition, thanks to this ‘pure player’ agency, is to emphasise the synergies between the different brands and the implementation of a group strategy,” declared Simon De Pauw, Digital Acquisition & Social Media Manager at D’Ieteren.
“We are proud to have earnt the trust of D’Ieteren and are convinced that it’s just the beginning of a long and fruitful collaboration. The automobile industry is a booming sector and it’s an honour to be able to accompany D’Ieteren in the challenges that await the world of mobility,” said Olivier de Decker, Managing Partner and Co-founder of the Be Connect agency.