Be Connect and Nestlé Baby give young parents a boost

Following a competitive pitch for the Nestlé Baby Cereals and Nestlé CERELAC® ranges, independent agency Be Connect has won the Social Media account for these Nestlé babyfood brands.

Young parents need advice, not advertising. This is the basis of the campaign developed by Be Connect for Nestlé babyfood. Convinced by the independent agency’s modern and integrated approach, the Nestlé teams chose to entrust it with future Social Media campaigns for Nestlé babyfood brands.

“We are persuaded of the impact of value-added content on audiences and we will continue to push this reasoning to clients who are prepared to hear it and are ready to take that first step towards useful advertising,”  commented Laurent Righetti, one of the agency’s two creative directors. 

Coming soon: the first collaboration between the two new partners for Nestlé Baby Cereals and Nestlé CERELAC®.