Franklin is a Belgian brand of artisan ice cream without added sugar.
And we mean: really Belgian, with the typical sense of humour that goes along with it.
So, how do you put that in the spotlight on the slippery slope called April 1st?
We announced Franklin would change its name to Belgiumm.
Only to reveal that they wouldn’t: it’s not about the packaging, it’s about what’s inside.
Call it a gentle poke at a certain big beer brand (cheers, guys!)
Yes, poking fun of people, companies and institutions really is a national sport in Belgium.
Our joke was widely appreciated. And to that we drink a beer!
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