Campaign InfluencersTime for some relaxation
Challenge
Create awareness and sympathy for S. Pellegrino + Tea, a new delicate beverage made with high quality organic ingredients.
Hm, sounds tasty! The beverage and the challenge.
Idea
#metime and micro-influencers.
Because the target group were busy women in need of some relaxation. Because the product is 100% natural (bio), low in calories and offers an intense taste. Because the influencer content, the UGC content and the international content were perfect to combine in one global funnel. Because we’re smart like that. Really.
Results
You can say a lot about using influencers, but the way we did it, it worked. It worked very well.
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314.091
Reach
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13.9%
Interactions
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1million
Impressions
Tasks
- Content Creation
- Social Ads Management
We create bold stories and success together.
