Home Security Service Challenge accepted

Home Security ServiceChallenge accepted
  • Client: Beobank

Home Security Service Challenge accepted - Challenge

Challenge

Thank god we love a big challenge, because that was exactly what Beobank offered us.

How do you launch a bank product that is not your typical bank product: a home security service? Oh, and only use digital media.

Challenge accepted.

Idea

We started with a simple, yet oh so true insight: unlike you, burglars don’t go on holiday.

With a short, funny movie on Facebook and Instagram we urged people to protect their home during the holiday with Beobank Home Secure.

Results

Alarm bells started ringing, but then for a good reason: the results stole everyone’s heart. Especially the client’s.

  • 1.5million

    Reach
  • 1.3million

    Views
  • 70%

    lower cost per view than the average Beobank campaign.

Tasks

  • Content Creation
  • Social Ads Management
  • Strategy

Client: Beobank Be Connect

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