

Home Security ServiceChallenge accepted







Challenge
Thank god we love a big challenge, because that was exactly what Beobank offered us.
How do you launch a bank product that is not your typical bank product: a home security service? Oh, and only use digital media.
Challenge accepted.
Idea
We started with a simple, yet oh so true insight: unlike you, burglars don’t go on holiday.
With a short, funny movie on Facebook and Instagram we urged people to protect their home during the holiday with Beobank Home Secure.
Results
Alarm bells started ringing, but then for a good reason: the results stole everyone’s heart. Especially the client’s.
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1.5million
Reach
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1.3million
Views
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70%
lower cost per view than the average Beobank campaign.
Tasks
- Content Creation
- Social Ads Management
- Strategy
We create bold stories and success together.