Cool_Lingerie <strong>New store</strong>

Cool_LingerieNew store
  • Client: Undiz

Cool_Lingerie <strong>New store</strong> - Challenge

Challenge

You may be a cool lingerie brand like Undiz, but when you open a new store in a big shopping center, you still have to battle for attention.

So, how do you create awareness and, above all, get shoppers to come to the new store?

Idea

Undiz positions itself as “cool_lingerie”, so they deserved a “cool_idea”: the first augmented reality flyer.

Sort of 😉 If the transparent flyer matched a poster in the shop, you won 1 year of free lingerie. Of course we turned this into a phygital campaign, with a street activation and social media to announce the flyer competition.

Results

This small, local campaign was a big success.

That day women made 65% more purchases than the objective. And Undiz welcomed 75% more shoppers than what they hoped for. Cool.

  • 176.111

    people reached in and around Kortrijk

  • 75.000

    views on social media

  • 50%

    who got the flyer came to the shop

Tasks

  • Content Creation
  • Field activation management
  • Phygital strategy
  • Social Ads Management

Client: Undiz Be Connect

We create bold stories and success together.

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