Cinéart
Movie marketing campaigns
About
Cinéart chose Be Connect to manage its social advertising campaigns in order to support movie launches in Belgium.
Solution
- Identify a qualified target audience for each of the movies.
- Develop Wall contests to promote the «Avant-Première».
- Write interesting content based on the audience interests.
- Create and manage the advertising campaigns.
Results
Some campaigns went viral
Viral bonus (lots of organic reach, comments and shares)
Reach the right audience
Low cost per view ( < 0,01€)
Average View Rate >16%
What we did in a nutshell
- Analyse: Network swot, Mapping imperatives
- Strategy: Digital and SoMe, Operational recomendations
- Accompany: Defining KPI's, Performance dashboards
- Build: Development, Maintenance, Web and Mobile
- Conversation: Content creation, Conversation strategy
- Boost Awarness: SEO/SEA/SMA, Traffic building
They talk about us
- Digimedia: “Kompass et Cinéart choisissent Be Connect”