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DG ECFIN

Social advertising campaign for Directorate General for Economic and Financial Affairs Summary

ECFIN campaign

About

DG ECFIN choose BeConnect to manage its Pan-European commemorative coin competition campaign.
Users vote for their favourite coin design to celebrate the 30th anniversary of the European flag and get a chance to win a great holiday to the European destination of their choice, an Ipad and much more!

Goals
  • Raise awareness around the European commemorative coin competition.
  • Drive traffic to the dedicated commemorative coin competition website.
  • Generate votes and participation to the quiz.
  • Create quality content on the Facebook page to generate engagement and conversations.

ECFIN campaign

ECFIN campaign

Goals
  • Raise awareness around the European commemorative coin competition.
  • Drive traffic to the dedicated commemorative coin competition website.
  • Generate votes and participation to the quiz.
  • Create quality content on the Facebook page to generate engagement and conversations.

ECFIN campaign

Solution
  • Define a Media Mix that could drive performance across countries.
  • Capitalize on the synergy of different media channels (Facebook, Twitter, Programmatic, Google) to create a highly efficient campaign by targeting the right person at the right time on the right device.
  • Engage specific stakeholders (journalists and European citizens) by developing distinct quality content for both audiences on the Facebook page.
Results

DG ECFIN users

100 000 citizens votes generated

completed

88% completed Quiz regarding european economy

DG ECFIN fans

Fan base increased by 1000%

organically facebook fan

97% of fans engaged organically on Facebook
What we did in a nutshell