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Immoweb

Selfie Activation

[shareaholic app="share_buttons" id="23184817"]

Immoweb activation campaign image

About

Immoweb chose Be Connect for its EOY activation. We developed a photo contest using several social networks, integrated into a unique web/mobile activation around the idea
that « Everybody’s moved in thanks to Immoweb ».

Goals
  • Generate a positive conversation around the idea “Everybody’ s moved in thanks to Immoweb”.
  • Create an activation accessible via different social media networks such as Facebook, Instagram and Twitter.
  • Engage people who just moved in thanks to Immoweb.

immoweb activation

immoweb activation

Goals
  • Generate a positive conversation around the idea “Everybody’ s moved in thanks to Immoweb”
  • Create an activation accessible via different social media networks such as Facebook, Instagram and Twitter.
  • Engage people who just moved in thanks to Immoweb

Immoweb activation campaign image

Solution
  • Create a Web/mobile activation around a photo contest.
  • Invite people to post pictures of them in their new home .
  • Generate engagement through User Generated Content .
  • Engage on several Social Networks (Facebook, Twitter, Instagram) with a specific hashtag #merciImmoweb.
  • Development of its mobile apps (IOS, Android).
What we did in a nutshell