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L’Oréal

Social Media Activation for “L’Oréal”

campagne l'oréal

About

Be connect was asked to think about an activation around « Bronde ».

Goals
  • Generate traffic and opt-ins on the contest website.
  • Raise awareness around «Bronde » coloring.

L'Oréal Bronde activation image

L'Oréal Bronde activation image

Goals
  • Generate traffic and opt-ins on the contest website.
  • Raise awareness around «Bronde » coloring.

L'Oréal Bronde activation image

Solution
  • Create a Web/Mobile Quiz activation around «Bronde» video.
  • Reward users (5€ voucher) to enter their Email and data.
Results
What we did in a nutshell