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DG Justice

Social Advertising Campaign for “Rapid Alert System”

Rapex social media preview

About

DG Justice chose Be Connect to manage its Pan-European advertising campaign regarding the introduction of the new Rapid Alert System in 10 European countries.

Goals
  • Raise awareness around the Rapid Alert System amongst EU citizens.
  • Disseminate the RAPEX video on various social networks to generate views on a hyper targeted audience.
  • Generate traffic to the RAPEX webpage.
Solution
  • Define the most relevant targets according to each social networks.
  • Develop a series of creative copies raise attention on the targeted audience.
  • Get the best out of our ads through clever bidding, budget and content optimisations in order to raise awareness and drive traffic.
Results
What we did in a nutshell